Now you can streamline and supercharge your outreach with personalized marketing. For data-driven companies, there is even better news. This is good news for businesses looking for both one-on-one communication and being able to reach huge audiences at the same time. Moreover, at least 43.5% use social apps to find information about brands and products.Īs messaging apps offer more services and features, we expect to see more personalization. As of Q1 of 2022, chats and messaging are the most popular category of digital property, with 95.6% of adult internet users visiting them monthly, the time users spend with these apps daily keeps increasing, too. If we look at the data, the trend is obvious. We expect to see other messaging apps follow suit and offer more services and features to their users.
In the digital age, it is no surprise that there is a demand for getting more out of mobile devices. People always look for ways to streamline their lives. In this article, we will discuss what’s new and recent in messaging apps in 2022 and what it means not just for end users, but for businesses that are looking for innovative ways to connect with their customers.ġ.
In fact, they are now full-fledged platforms that offer a variety of services. They are no longer just a way to send text messages. Messaging and messaging apps have evolved significantly in recent years.
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What's next for messaging apps: a trend towards more features and functionalityĪn expert opinion from Cristina Constandache, Chief Revenue Officer at Rakuten Viber, one of the world’s largest messaging apps with over 1 billion downloads on Android and thousands of businesses that are using Viber for Business Solutions every day to connect with their customers.
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